By Si Clough, Brand Manager, Oakmere Morgan

Morgan cars have long captured the hearts of automotive enthusiasts from around the globe. Renowned for their classic design and undeniable charm, Morgan cars evoke a sense of nostalgia and craftsmanship rarely found in today's mass-produced vehicles, one question often arises among potential buyers and car aficionados alike: Are Morgan cars still hand made? In this article, we'll explore the craftsmanship behind Morgan cars and how their manufacturing process sets them apart in the modern automotive industry.

Morgan Motor Company was founded in 1909 in Malvern, England, and has maintained a reputation for producing distinctive, hand crafted sports cars for over a century. This British marque is famous for combining tradition with innovation, delivering bespoke sports-cars that look timeless whilst combining modern technology beneath their classic exteriors.

The allure of Morgan cars lies in their artisanal approach. Unlike many manufacturers who rely heavily on automation and robotics, Morgan prides itself on preserving the artisanal skills passed down through generations. This dedication to craftsmanship is one of the prime reasons why Morgan cars continue to be coveted by collectors and enthusiasts worldwide.

So, are Morgan cars still hand made? The answer is a resounding yes! Morgan cars remain predominantly hand built. Although the automotive industry has adopted automation to increase efficiency and scale, Morgan deliberately maintains a hands- on assembly process.

Each Morgans wooden frame is constructed by skilled craftsmen using over 90 separate sections of ash wood, a tradition dating back to the company's earliest days. This hand shaped ash frame forms the skeleton upon which the rest of the car is meticulously assembled. This level of craftsmanship is extremely rare in the automotive world today and delivers a unique blend of flexibility, strength, and aesthetic appeal that distinguishes Morgans iconic motorcars.

The body panels, crafted from aluminium, are shaped and fitted by hand using traditional metal shaping techniques to ensure that each panel fits perfectly, delivering the bespoke finish Morgan owners expect. This labour-intensive process results in a unique finish and feel for each car, enhancing its character, value and individuality.

Whilst Morgan cars are unmistakably hand made, the Malvern factory does embrace modern technology where it benefits performance, safety, and reliability. The engines, for example, supplied by BMW and Ford meet contemporary environmental and safety standards. Morgan integrates modern drivetrains and electronics discreetly beneath their classic-style coachwork, ensuring that owners receive both heritage, usability and the level of performance demanded by discerning enthusiasts. Despite these updates, the core craft of creating Morgan cars remains faithful to tradition. The hand-assembled chassis and bodywork are the heart and soul of every single Morgan that leaves the Morgan Works. This mixture of old and new allows Morgan to retain their signature hand crafted appeal while still producing cars suitable for today's roads and dynamic demands.

The handmade nature of Morgan appeals deeply to those who appreciate automotive artistry. Each and every car is effectively a bespoke creation, reflecting the skill and craftsmanship behind it. Buyers of Morgan cars cite the personalised experience of owning a vehicle that is built by hand and to their bespoke specifications as a major draw to ownership.

This approach fosters a connection between maker and owner that is rare in the world of modern, automated vehicles. Morgan cars are not just tools for transportation; they are works of art that embody over a century of British craftsmanship and design.

Morgan cars remain true to their handcrafted legacy, preserving traditional techniques that distinguish them in an era dominated by mass production. From the hand shaped ash wood frames to the meticulously fitted aluminium panels, every Morgan testifies to a commitment to craftsmanship that has endured for over a hundred years.

For those asking, "Are Morgan cars still hand made?" the answer is clearly yes. This enduring dedication to artisan methods is what makes Morgan cars timeless classics on the road today—vehicles that blend heritage, performance, and individuality in a uniquely British package. If you appreciate the value of handmade excellence in the automotive world, Morgan cars offer an experience that few others can match.